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The true economic engine of a country is the productivity of its people. In Honduras, important steps have been taken to prepare its source of talent, and to allow it to enter new lines of business.

Certain key elements that will define successful customer experience management in the wake of the COVID-19 pandemic are already evident. Strong English-language capacity is a must, not just for US end-users but also for those in Britain and elsewhere. Multi-city delivery will be critical as a means of balancing work volumes between sites, should a pandemic or natural disaster threaten business continuity.

Since the mid 90s, nearshoring, a business approach in which a third-party company provides specific services from another geographic location that is relatively close to the company’s area, has been a growing strategy to reduce operating costs for business.

Free trade zones have long been a more than attractive destination for entrepreneurs around the world. Offering low taxes, a strategic location in the heart of emerging markets, and a government committed to fostering and supporting business, it’s not hard to understand why.

Throughout history, buildings with similar characteristics and related uses have been grouped together. This has been true for neighborhoods and places of commerce. For this reason, it is not surprising that the tendency to group together also led to the creation of a place destined exclusively for business.

For anyone looking to make a successful business entry into Latin America, whether for local markets, or for nearshoring activities, Honduras cannot be one of the options to be ruled out. Decades of steady growth, an ever-improving security situation, and good conditions for foreign companies combine to make the country an increasingly attractive option.